Analysis on the June 2013 Paper
Study the texts A–G on the next seven pages. These texts illustrate different varieties of
language use.Discuss various ways in which these texts can be grouped, giving linguistic reasons for your choices. (48 marks)
Texts A-G all illustrate different varieties of language use
and can be grouped in various ways. One way some of these texts can be grouped
is due to the graphology features used. Texts B, C, F and G can be grouped as all
four of these texts are posters. Compared to all the other texts they
immediately stand out, they are eye catching due to the big bold headings and
subheadings although they lack a range of lexis. Texts C and F also contain
images and colour making the texts much more appealing to their audience. For
example the pragmatics in text C shows a chicken and a mushroom having a
conversation. The chicken says “In a chicken and mushroom casserole, I’M THE
MAN.” The mushroom replies “you are the chicken.” This shows a creation of a
relationship with the intended audience of people who are looking into healthy
eating. It includes humour into a healthy eating adverting portraying that
healthy eating can be fun.
In addition the subject specific lexis stands out in texts
D, F and G. For example in text D subject specific lexis is spoken between the
two people having a conversation. They use the word ‘Morrissey’ to refer to a British
singer and lyricist rather than his full name ‘Steven Morrissey.’ It may be
only the adults talking during their night out that understand the meaning of
Morrissey and other people not part of the group may not know what these people
are talking about. Other subject specific lexis includes ‘fan’, ‘lyricist’ and
other singer’s names to show the discourse of these peoples conversation. Similarly
in text G where subject specific lexis is demonstrated in terms of technology
for example the words ‘broadband’, ‘wireless’, ‘connection’ and ‘BT total
broadband’. People who are not up to date with current technology may not
understand the meaning of these words and therefore the lexis is specific to
those who use technology and is aimed at a younger audience. Text F also
demonstrates subject specific lexis through a poster about bike safety. For
example words such as ‘bicycle’, ‘helmet’, ‘reflectors’ etc. show subject
specific lexis, however most people are likely to understand these terms.